Keep track of these five ways to improve traffic to your website. The difference between a popular website and a normal website lies in constantly engaging your audience across multiple channels and keeping track of their engagement. The key is to make sure you recognize the below different sources of traffic and actively work towards acquiring audience through each of these channels.
This is the audience who come to your website directly, based on your brands popularity or having recollected your name from other sources. This kind of traffic is typically your loyal customers who repeatedly look to engage with your brand through your website. Typically this takes time to build and all your activities and your brand persona contributes to improving this.
As such there is traffic is improved by the sum total of who you are as a brand in the online world.
SEO & SEM Optimization
For a content based website typically 25 to 30% of their traffic is from Search results. That is approximately 30% of your audience come to your website searching for keywords in search engines like Google and Bing. This traffic can be further classified into brand keywords and generic keywords. Typically the brand keywords are based your popularity as a brand, the generic keywords you get are based on the content you have on your website and how you show this content to users and search engines.
There are two aspects to getting visibility for your content in SEO (a) Technical and (b) Content SEO. Technical SEO is about using technology to tell crawlers about the content we have this includes Page title, Page Description, H1, H2, H3, etc. Under the Content SEO, every article should have proper elements like tags, keywords, short description basically resulting in a good keyword density. You can search for Google trends and Google Keyword planner and visit the sites for appropriate trends. Keywords have to chosen properly.
Social Media Marketing
The net important channel for improving traffic, and the most important one if you are starter, is Social Marketing. The includes popularizing your content through sharing the content in social media. The are a myriads of platforms which enable social interaction. The most important once which are a must include Facebook, Twitter, Google +, Instagram and Linkedin. If your content is more heavy on the media front you may have to look at Instagram and Pinterest as well. Apart from these are platforms like reddit for discussions and Quaro for Q&A.
Popularizing content onto these platforms include a mix of automation and manual work. Once you have identified what your audience are looking for you will have to regularly be in touch with your audience on these mediums. Tools like Hoot Suite or your CMS system tools often enable you to post your content onto social media like FB, Twitter automatically. With as much as 80% of traffic coming from social media for starter websites this is an area which should be of prime focus.
Other Distribution Channels
Since the other channels don't contribute to more than 10% individually we can club all the other sources into one. But this set of distribution has multiple traffic channels which even though individually are a small contributors, are quite essential to engage your audience across channels. These channels include push notifications, Mailers, back-linking in your website and referral traffic from other sources.
Implementing these channels without proper tracking and analytics often gets you to underestimate these channels. A CMS sytem which allows you for tracking these various channels in very integral to understand and appreciate these channels.
The last but not the least in this list are the paid promotion channels. Typically when you want your audience to know your communication, paid channels come in handy to reach newer audience or selectively reaching audience who have interacted with your brand in a specific way. The two most used paid channels are Google Adwords and Facebook Ads, together they cover upto 60% of the total paid promotions in the world. But when you are looking for niche areas of targeting it is often better if you look for targeted traffic. We can also use Ad targeting options given in these networks to target your audience based on interest.
If your CMS is geared up with Facebook Pixel or GA, you can also retarget your customers who are in the brink of converting using these networks. Certain Ad optimization tools also allow for easy management of these ad networks in one place.